- Life science field marketer delivers and executes global and regional life science marketing programs
within the agreed budget and continuously monitor campaign success to ensure maximum ROI, to support
for creating sales pipeline. The marketing campaign will include digital campaign, website, customer
training and events. Field marketer should work closely with internal stakeholders and global marketing
team to make sure that all the campaigns are aligned with company’s strategy. The targeted industry will
be a life science, including pharmaceutical, medical device, Bio Start-up, academy, government and
securities so the understanding about these industries and life science persona will be preferred.
- Develops and manages the implementation of regional marketing plans to drive growth, support retention
and build brand equity of the company across the Intellectual Property & Standards business unit
- Delivers all marketing activity within the agreed budget and continuously monitor campaign success to
ensure maximum ROI
- Research, select, design and manage live events to be included as tactics in the overall marketing mix for
Korea in collaboration with Sales
- Provides specialized expertise marketing discipline and has ownership of multiple or high impact
marketing campaigns and events in order to meet business needs, drive results and build brand equity
- Ensures fast, clear communication of all relevant marketing activities and tools to relevant stakeholders,
and collects regular feedback
[자격요건]
- 5-7 years in B2B marketing
- Deliver Experience in B2B Field Marketing, managing marketing campaigns and contributing sales pipeline
- Experience in planning and executing digital marketing campaigns
- Understanding about Korea life science market is preferred
- Understanding about sales life cycle and eco-system
- Excellent verbal communication, written and proof reading skills in both Korean and English
- Leadership and initiative to drive business objectives
- Bachelor level degree or professional qualification in marketing or related subject
업종
